Solo Artist
Dalla Stains
Afro-Soul · R&B · Nairobi
We Build
Legacies,
Not Just Careers
SMARTBOY MANAGEMENT is East Africa's premier record label and talent management house — shaping the voices that define a generation.
Dalla Stains
✦
Nova Flow Boyz
✦
50Boyz
✦
Mr Handsome KE
✦
Smartboy Management
✦
Dalla Stains
✦
Nova Flow Boyz
✦
50Boyz
✦
Mr Handsome KE
✦
Smartboy Management
✦
Our Story
The Sound
of East Africa
SMARTBOY MANAGEMENT was founded with a singular mission: to give East African talent the world-class infrastructure it deserves. From the streets of Nairobi to global stages, we close the gap between raw talent and lasting impact.
We are more than a label. We are strategists, storytellers, and advocates — building careers with intention and protecting the art that defines our culture.
With a roster spanning Afro-fusion, drill, trap, and R&B, our sound is as diverse as the continent we represent.
5
Talents
50+
Releases
12+
Brand Deals
3
Countries
Leadership
The Visionary
Peter Ombati
Founder & CEO
“Music is the language of a generation. Our job is to make sure the world hears it.”
Peter Ombati, a.k.a. Manager Smartboy, is the founder and chief executive of SMARTBOY MANAGEMENT, one of East Africa’s most forward-thinking music and talent companies. With a deep passion for African music and an eye for raw, undiscovered talent, Peter built Smartboy from the ground up.
Under his leadership, Smartboy has signed and elevated artists across multiple genres, secured brand partnerships, and expanded the label’s footprint across East Africa and beyond. His vision is simple: build legacies, not just careers.
The Roster
Our Talents
Solo Artist
Kaxumbari
Afro-Fusion · Kenya
Group
50Boyz
Gengetone · Drill · Kenya
Group
Nova Flow Boyz
Hip-Hop · Trap · Nairobi
TikToker · Creator
Mr Handsome KE
Content Creator · Kenya
What We Do
Full
Spectrum
Support
From signing to stardom, we provide everything an artist needs to build a sustainable, powerful career in the music industry.
Recording & Production
Studio access, producer matchmaking, and full post-production for chart-ready releases.
Talent Management
Day-to-day career strategy, brand identity, and personal development for every artist.
Digital Distribution
Global distribution across Spotify, Apple Music, Audiomack, Boomplay and beyond.
PR & Media
Press, interviews, playlisting, and editorial placements across East Africa and diaspora media.
Brand Partnerships
Connecting our artists with brands that align with their identity and audience.
Touring & Events
Booking, logistics, and performance strategy for live shows and festival appearances.
Get In Touch
Ready to Build
Something Legendary?
Trusted By
Partners & Distributors
Distribution · Publishing
Global Label Partner
Global Label Partner
Proudly partnered with world-class organisations to deliver our artists the best resources globally.